After graduating Keio University Faculty of Letters / Graduate School of Media and Governance, Yasushi Watanabe joined Sony Corporation . He has been engaged in global marketing for over seven years, including a three-year overseas appointment in the United Kingdom. After leaving Sony, he joined the Boston Consulting Group.
He has been engaged in a variety of projects for four years, covering a wide range of industries including manufacturers, public services, finance, etc. He established Caeru Inc in 2014 to support organizational transformation (“Caeru” means " change " or " hatch out “ in Japanese.)